If you are looking to grow the brand visibility or do branding then having a mascot feature can undoubtedly provide you the boost. You can use it in an event, exhibition stand, and packaging or even during the marketing online.
You can also use the animal mascot if your product is for children or something related to that. Tony the tiger is the best example of such type of mascots. Animal mascots remain highly popular among various campaigns and brands.
There are various mascots that are associated with military. In this type of mascot a pet animal is maintained by a military unit for ceremonial purpose or symbol of that unit. They can be used in order to bring luck or strengthen the moral of that unit/regiment.
A mascot cannot be always an animal or a person, object can also be made as a mascot. At Hawk Merchandising we make corporate mascots to boost their branding. So, you can opt for human mascot, animal mascot or another. The choice is yours and the effort is ours.